Once again Suzuki Philippines has set another trend in the motorcycle industry by its introduction of the much awaited Raider 150. Held last May 6 to 7, 2004 at the prestigious Holiday Inn Hotel, Mimosa, Clark Field Angeles, Pampanga, the launching brought the Suzuki dealers an illusion to the wonderful world of Aviation. With Suzuki Marketing Team setting the mood of flight by accenting the launch with their aviation costumes, Suzuki made clear that the power of the Raider 150 is comparable to that of a jet plane.

Starting the launch was a tear jerking audio visual presentation expressing the theme of the event which is to “Go the distance”. Followed by a mixture of choreography and stunts reinforced by a dramatic exposition of the features of the new sportbike, the Raider 150 was formally launched. After this, dealers went to a real hangar where they were able to see the outstanding display of the current models of Suzuki motorcycles, this was further highlighted by stunt riding with a mixture of dance choreography courtesy of the Suzuki Stunt Riders and Suzuki Dancers. That afternoon was culminated with a Raider 150 test ride at an Aviation school run way for a real power test of the newest Suzuki motorbike.

In the evening, the convention started with a sumptuous dinner followed by an awarding ceremony giving recognition to dealers who played a vital role in developing the market in favor of Suzuki. Highlighting that night of course was Ate Glow and Fernando Hoe Jr., who did not fail entertaining the dealers with their stand up comedy stunts. The rest of the night of course was a time of celebrating and bonding among the dealers and Suzuki representatives.

All of these events transpired to formally launch the most awaited sport bike of the year, the Suzuki Raider 150, a product developed to realize the following product concept: a bike with the most powerful engine performance and the lightest vehicle weight in the 4-stroke underbone sports category, and a sporty, highly original styling with a strong Suzuki identity. It is powered by an air-cooled/SACS engine with a displacement of 150cc – the biggest in the 4-stroke underbone sports category – delivering high performance. Its weight is only 95 kilograms, so far the lightest among models in the 4-stroke underbone sports category. This was achieved by combining newly designed lightweight aluminum wheels, slim instruments, lightweight frame, and lightweight engine.

This sportbike features dual vertical headlights that share the image of Suzuki’s high-end, high performance bikes like the GSX-R1000-supersport which is dominating tip finish lines in races around the world. Furthermore, it is accented with a sporty instrument panel with a digital speedometer and analog tachometer- also like the high-end sport bikes supers ports- and of course a sporty bodywork including a front frame cover/oil cooler covers as well as a sportbike-like chin spoiler.