Suzuki pampers motorcycle dealers in Boracay

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Suzuki Philippines, the country’s only integrated motoring company, held its motorcycle dealers convention at the posh Boracay Regency Hotel last June 4-6, 2010.  Themed the “Suzuki Dealers’ Boracay Getaway,”  the convention combined both business and pleasure by giving 225 dealers two days of pampering in a luxury beach resort capped by an evening convention.

Delivering his dealer report, Suzuki Philippines president Satoshi Uchida remarked, “In the past year, I am pleased to inform you that we have been able to continuously grow and strengthen our business, and have been able to achieve the directions set by Suzuki Motor Corporation.”   He further notes that 2010 has taken off to a promising start for Suzuki Philippines, with May sales posting the highest year-to-date record.  Uchida also recognized the contributions of the company’s Filipino management team in strengthening Suzuki’s market presence.

A highlight of the convention was the recognition of top performing Suzuki motorcycle dealers in various categories.  Motortrade Group of Companies was awarded the Top Dealer of the Year and was also the most outstanding dealer in the solo model category.  Second place in the Top 10 Dealer Awards went to Royce Motorcycle Trade Corporation, which also won the most outstanding dealer in the business model category.  Norkis Group of Companies placed third in the top dealer awards.  Other awardees include Royce Cabanatuan as the most outstanding 3S shop; and Eastern Luzon Motors & Trading Corporation as the most improved dealer.

The Boracay Getaway started out with a speed-out shuttle to  Boracay Regency Hotel where Suzuki dealers were gifted with their beach kit containing Havaianas slippers, Beach Hut sunblock, alcogel, Suzuki shirts, buri hats, and a waterproof cellphone case.  Over the next two days, they were pampered to a Relax Station where they were treated to a free massage, henna tattoo, hair braiding, manicure and pedicure.  Water-sports activities awaited them the second day giving everyone a different kind of ride through parasailing, banana boat rides, jetskiing, fly fishing and island-hopping.  Beach games were also organized to test the dealers’ skills in the Thunder Challenge, Skydrive Frisbee, and Raider 5-ball Shoot-out giving the grand winner 25,000 cold cash. The singing prowess of the dealers also shined that night in the SUZUKI IDOL videoke contest judged by Suzuki executives with style and spice like American Idol. Guanzon Lo, president of the Guanzon Group of Companies toppled all dealers and media contestants bringing home a trip for two to Hongkong as a prize.

Ask dealers and media combined what they think of the Suzuki convention, “It’s a treat! The most relaxing convention we ever attended…”.