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1957
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The company originated from a Filipino family business.
When Rufino D. Antonio and Associates, Inc., originally engaged in
architectural and engineering activities migrated to the appliance
importations from Japan and expanded to motorcycles |
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1959 –
Within this year, it started to organize its nationwide
dealership for motorcycles and appliances. In one of his travels in Japan,
Rufino D. Antonio met Mr. Atsuto Daiza from Suzuki Motor Co. LTD. And an
agreement was forged to appoint Rufino D. Antonio and Associates, Inc. as
Suzuki’s distributor in RP |
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1972 –
The
business expanded along the years, and with sales more than expected, a
factory to handle semi knockdown production was established in Canley
Road, Pasig, Philippines.
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1975 to 1983–
A progressive motorcycle manufacturing program was established in
the country and by 1975; Rufino D. Antonio & Associates was one of the
only four companies given the license to important motorcycles in the
Philippines.
As the government guidelines were very much directed towards localization
of component parts for motorcycles, the company decided to enter into a
joint venture with Suzuki Motor Co. Ltd. Of Japan. In 10th of July 1975,
the new joint venture company was born under the name of Antonio Suzuki
Corporation. For several years up to 1983, the operations of the company
progressed and motorcycle sales steadily began to rise.
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1984 –
After
the assassination of former Senator Benigno Aquino Jr., the
country’s economy took a downward spiral, and from 1984, hardly any
motorcycles were being imported because of low demand and strict foreign
exchange controls implemented by the government.
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1985 –
The board
of directors of the company consisting of all-Filipino owners met and
decided to sell all of its holdings in the Antonio Suzuki Corporation to
Suzuki Motor Company Ltd. of Japan. In February of 1985, the company
became a wholly owned company in the Philippines by Suzuki Motor Company
Ltd. The company was totally reorganized and the name was changed to
Suzuki Philippines,
Incorporated. As years went by, the Philippine economy started to pick up,
so the new company started recovering at a very fast pace. So from its
start in 1985, selling about a hundred units monthly, it had grown to this
day, by selling and producing thousands of units monthly.
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1990 –
Suzuki
Philippines was the first to ship 114 units of motorcycles outside the
country such as Guatemala, Suzuki S.A.
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1993 –
The peak of
motorcycle exportations began. Suzuki Philippines shipped out 845 units to
various customers such as Guatemala, Suzuki South America; priory imports
in Dublin, Ireland, Buenos Aires in Argentina, and SA Veleclair in Dakar
/ Senegal.
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1994 –
As early as
this year, Suzuki launched the Suzuki Crystal which set new standards for
speed and effortless riding. |
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1996 –
The
off-road market welcomed the new TSR 125 with its motocross spec linkage
suspension and high capacity camelback fuel tank.
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1998 –
Suzuki
presented the SS100 Frontier Scooter, the company’s first foray in the
high-growing scooter market. Also same year, the crystal was replaced with
the Suzuki Swing with its more upgraded features.
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1999 –
October of
1999, also marked a milestone in the history of the company when Suzuki
Philippines, Inc. took over the automobile operations of Suzuki in the
country from Pilipinas Transport Industries Inc. (PTII), greatly
strengthening the image and capability of Suzuki’s four wheel division.
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2000 –
July of
this year when Suzuki automobile launched its new flagship model which is
the Grand Vitara with its all new 2.5 Liter V6 engine – building on the
rich heritage of the Vitara model with the sports utility vehicle (SUV)
market.
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2001 –
May of
2001, the year emerged the 4-stroke Suzuki Shogun 110cc, the most powerful
and yet economical model in its class, because of its sophisticated twin
dome combustion engine design and its highly efficient internal oil
cooling system that prevents excessive engine over-heating.
2002 –
In August, SPH launched Jimny,
2003 –
Grand Vitara XL-7
2004 –
Upgraded Jimny
2005 –
May APV
2005 –
in August, SPH launched the Suzuki Swift and the Grand Vitara adding
Motorcycle and Automobile buyers can look forward to the continuous
improvement and innovations in our new models. The best is yet to come,
for still more exciting models are planned and be introduced in
Philippines through the years.
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